What is SAP CRM?
CRM (Customer Relationship Management) is optional functionality available from SAP to manage every aspect of your communication and historical information about your customers. It is a scaleable solution that can assist your company in acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. SAP CRM is a true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.