SAP partner continues to scale, adding key role to support rapid growth.

ORLANDO, Fla. – Jan. 11, 2019 – Auritas, a global SAP services partner and the data + content management experts, announced today that Dan Lynch has joined the company as the Senior Vice President of Sales.

The hire is one of many Auritas has made in the past few months in response to the momentum generated in 2018 and projected growth for 2019 and beyond. To align with this aggressive growth, Auritas wanted to position someone that would impact the company on a large scale.


“As an experienced and successful sales executive in the digital transformation space it was a no-brainer to add Dan to our roster” said Deepak Sood, Chief Executive Officer at Auritas. “We pride ourselves in recruiting thought leaders and look forward to Dan making waves in the data and content management space.”

“Dan is an outstanding addition to our executive leadership team, as he brings the perfect blend of sales acumen, proven revenue generation capabilities, and a sterling track record in complex IT solutions for both start-ups and Fortune 50 companies,” said Andy Martin, Auritas President. “We will look to Dan’s leadership and experience as we continue to grow and scale year after year (YoY).”

Lynch brings to Auritas more than 15 years of strategic and innovative information technology solutions and extensive experience in driving digital transformations. His responsibilities will encompass sales team leadership, accelerating revenue and driving Auritas to new heights.

“I see strong executive leadership in Deepak and Andy. The opportunity to return to an ambitious privately-held company with both a great track record and exciting future with new offerings attracted me to Auritas,” said Lynch. “Taking an organization to the next level of sales execution that consistently delivers predictable performance which enables future investments for growth excites me about the position.”

Prior to joining Auritas, Lynch served as Vice President of Sales for Hewlett Packard Enterprise’s (HPE) Technology Services Group where, during this tenure, HPE outpaced the market with revenues, profits and order performance at a record best. His teams consistently delivered YoY growth in excess of $1.5B annually. Prior to HPE, Dan served as Vice President at two Fortune 500 IT companies.

About Auritas
Auritas is a global SAP services company specializing in sophisticated approaches to Information Lifecycle Management, Enterprise Content Management, and SAP HANA Optimization. For more than 15 years, Auritas has worked with clients across numerous industries to actualize the benefits of IT footprint reduction, landscape optimization, and process simplification. The end result is a well-managed, high-performing platform, yielding actionable insights across the enterprise – from data creation through disposal. Auritas is a certified SAP, OpenText, and Dell EMC partner.

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